Spin Cycle
Brand Identity
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Spin Cycle is a self-initiated identity for a monthly laundromat takeover that transforms everyday spaces into cultural meeting points where fashion and music converge. Drawing on the repetition and rhythm found in both the laundromat and electronic music, the visual identity fuses local vernacular with subcultural references, creating an adaptable language rooted in community yet designed for constant reinvention.
Spin Cycle
Brand Identity
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Spin Cycle is a self-initiated identity for a monthly laundromat takeover that transforms everyday spaces into cultural meeting points where fashion and music converge. Drawing on the repetition and rhythm found in both the laundromat and electronic music, the visual identity fuses local vernacular with subcultural references, creating an adaptable language rooted in community yet designed for constant reinvention.
New Normal
Art Direction & Graphic Design
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In a climate where surveillance permeates daily life, the boundary between self and privacy dissolves into uncertainty. Eyes watch from every angle—gazing outward, reflecting inward—forming an unbroken cycle of observation and voyeurism that implicates us all. New Normal examines this tension, exploring how constant visibility reshapes our sense of autonomy and control.
New Normal
Art Direction & Graphic Design
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In a climate where surveillance permeates daily life, the boundary between self and privacy dissolves into uncertainty. Eyes watch from every angle—gazing outward, reflecting inward—forming an unbroken cycle of observation and voyeurism that implicates us all. New Normal examines this tension, exploring how constant visibility reshapes our sense of autonomy and control.
DarkLab
Art Direction & Brand Identity
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“You are here. Now, there is no place to go. But home.” The television series Twin Peaks shaped the core identity for DarkLab, a cultural and creative agency. Guided by the organisation’s mission, the digital experience was conceived as a deliberate detour—leading visitors toward disorientation, echoing the surreal path to the fabled Black Lodge. Each interaction became part of an open-ended journey, blurring destination and discovery, leaving the sense that the search itself was the point.
DarkLab
Art Direction & Brand Identity
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“You are here. Now, there is no place to go. But home.” The television series Twin Peaks shaped the core identity for DarkLab, a cultural and creative agency. Guided by the organisation’s mission, the digital experience was conceived as a deliberate detour—leading visitors toward disorientation, echoing the surreal path to the fabled Black Lodge. Each interaction became part of an open-ended journey, blurring destination and discovery, leaving the sense that the search itself was the point.
Dark Mofo
Brand Implementation
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Inspired by Dark Mofo’s 2019 secondary theme, The Forest, the festival’s brand treatment took on the character of a living organism—evolving, adapting, and sprawling like untamed vegetation. Its forms combined vegetal and anatomical qualities, evoking the physical landscape while hinting at a deeper, symbolic journey into the uncharted territories of the human psyche.
Dark Mofo
Brand Implementation
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Inspired by Dark Mofo’s 2019 secondary theme, The Forest, the festival’s brand treatment took on the character of a living organism—evolving, adapting, and sprawling like untamed vegetation. Its forms combined vegetal and anatomical qualities, evoking the physical landscape while hinting at a deeper, symbolic journey into the uncharted territories of the human psyche.